When we are communicating with our community, legislators and potential partners, we want to ensure that we lead with values and solutions, rather than highlighting large statistics or crisis language.
We know what works for our communities and clients, and need to say it early, clearly, and in ways that connect with our audiences. The well-formed story arc is a research based 4 step communication method that can be tailored and adapted to different audiences. If you have any questions about utilizing the story arc contact Katherine Cavanaugh, Training Manager, at Katherine@IllinoisPartners.org.
Research shows that leading with shared values helps people better understand and connect with an issue, rather than becoming overwhelmed by statistics, jargon, or crisis-focused language. Explore these short videos from the FrameWorks Institute for practical tips on framing conversations and communicating about the issues that matter to our communities.
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